Apple in Berlin: Second flagship store opens
Space for the world’s most valuable company: we’re bringing Apple's second flagship store to the banks of the Spree – to Rosenthaler Strasse 44, a prime Berlin location opposite Hackesche Höfe.
We prepared, conceptually supported and brokered this lease for the US corporation in close coordination with the project developer of the three-part building ensemble, VALUES Real Estate. As the anchor tenant with around 1,100 square metres of ground-floor shopping area, Apple is moving into the largest ground-level retail space in the attractive new mixed-use ensemble ‘Rosi’ in the Scheunenviertel.
‘We are very proud that we were able to land Apple for this prime property at Hackescher Markt’, says our Managing Partner Mario Hampel. ‘As an international visitor magnet, Apple will bring additional visitors and purchasing power to the area and once again increase its attractiveness’.
Background: we already acted in an advisory capacity during the purchase of the property by project developer VALUES. Apple was in early talks to be the main tenant. ‘The development of the Apple store was a special challenge in terms of meeting VALUE’s high demands for perfection and quality. With the design of our property, we have succeeded in meeting Apple’s formulated brand claim’, says Dr. Thorsten Bischoff, Managing Director of VALUES Real Estate.
City: Berlin
Agent: Lührmann Berlin
Tenant: Apple
Area: 1,100 sqm